Joyful Marketing — Module 2

The Taste
Test

I could explain to you that I'm a good cook. Or I could hand you a spoon and let you taste the soup. Which do you think makes a stronger impression?

Which one moves you more?

Read both. Pick the one that makes you feel something.

Show versions picked

Here's what just happened: Nobody told you the rules. Nobody explained the framework. You just tasted the difference — and your gut knew. That's exactly what "show, don't tell" does to your future clients. They don't need your credentials. They need to taste the soup.

The four techniques you just experienced:

📖

Story

A real moment that lets the reader feel what happened, not just understand it.

🪞

Metaphor

Comparing a new idea to something the reader already knows — speeds up understanding.

🔍

Example

A specific, concrete instance that makes an abstract idea feel real and applicable.

🗺️

Step-by-step

Guiding someone into a direct experience of the thing — now they've felt it themselves.

SHOWING instead of TELLING lets someone see, feel, and experience what you mean — instead of asking them to take your word for it.

— from Module 2: Relational Marketing Foundations, Joyful Marketing

Now try it yourself

Pick one piece of your own copy — an Instagram caption, an email, your website bio — and rewrite it using one of the four techniques above.

The TasteTest

Which one moves you more?

The four techniques you just experienced:

Now try it yourself

The Taste
Test