Ever had to read
online dating profiles?
A copywriting class for the weirdos, the creatives, the neurodivergents.
Imagine you're looking for love online.
You're scanning profiles. You're comparing two people who happened to float to the top of your algorithm. Both are equally cute.
Imagine they say...
"I enjoy listening to music."
"I'm into late 90's Swedish indie rock."
"I like traveling and exploring new places."
"I love finding dusty, forgotten alleyways in ancient cities — like Istanbul and Varanasi."
Notice how that felt for you.
The first one... was probably like, "okay."
On the other hand, the second one probably creates an immediate response. You're either leaning in... or leaning away.
Guess which kind of copy you want to be writing?
Spoiler alert: it's the second. Yes, even if it makes some people lean away. Let me explain why…
Specificity is dangerous.
The minute you say something super specific — as opposed to generic and vague — you're take a risk.
The other person's eyes might go wide in excited recognition, as they shout "ohmygod, ME TOO!!!!!!"
Or… their eyes might glaze over and say, "Uh huh… that's nice."
You either meet your new date (or BFF), or you just weirded someone out and now have to go find someone new to talk to at the party.
Specificity — in other words, naming the particular instead of gesturing at the general — has consequences.
In marketing, it actually makes it more likely for you to hear 'no's, unfollows, and unsubscribes.
(For example, I curse a lot, frequently make poop jokes, and say "Free Palestine". Not everyone is into that.)
It makes it more likely for some people to self-exclude, and distance themselves from you.
But it also makes the YES's you get more meaningful. It makes the relationships you build on those yes's stronger.
Talking polite, beige, non-threatening? About the weather?
There's little risk — but also, little reward.
Write in a very specific way about yourself and your work consistently
— and you create a self-curating ecosystem of raving fans.
Here's how: when your writing is specific enough, your people stop and re-read. Because they feel like: "You've articulated the exact thing I was thinking, but didn't have the words for."
They screenshot lines, send it to their friends… and their friend signs up for your thing, too. Word about your business spreads itself.
And guess what? No part of this process required spending $$$ on ads, twisting yourself into whatever the algorithm wants this week, or burning yourself out engineering launches.
Because your writing is doing all the heavy-lifting.
And working with people who find you this way? Way easier on your nervous system.
There's no convincing, no performing, no code-switching: it's easy. Because these people have been pre-filtered for fit. They already get it, already want it, and are showing up for only what you can do and say.
These are the kind of clients who bring out your best work. These are the clients you've been praying for.
This kind of writing is my secret weapon for building an 8-figure business with a near-zero ad budget. In 2 hours, I will teach you everything I know about it.
$97 2 hours · Lifetime access
Take the classSolid Gold. Like literal YEARS worth of content ideas.
★ ★ ★ ★ ★
— @stephanieablett
And guess what? This has nothing to do with having a specific niche.
Whether you're a teacher, a justice-minded parent coach, a rebellious spiritual practitioner, an artist, or someone whose work refuses to fit into any tidy category…
... this class will show you how to write copy that makes people go "I NEED TO WORK WITH YOU BECAUSE HOLY WOW NO ONE HAS EVER SPOKEN TO MY EXPERIENCE THIS WAY"...
... without ever having to fill out an "ideal client avatar" worksheet.
As a neurodivergent, highly-sensitive person for whom most conventional business courses felt like torture, I am not interested in giving you another soul-less framework to squeeze yourself into.
You don't need to fit into a 'business box' — because this is about humanity and relational intelligence and care. And those corporate-marketing constructs (niches, avatars, positioning, etc) are just clumsy stand-ins for what they're all trying to fake: real relationships.
Who needs those when you have the real thing?
So this is built differently. It will make sense to your brain. It will sink into your nervous system. Even when (especially when) most 'copy' rules bum out your soul and hurt your head.
I want your people to deeply trust you, feel seen and understood by you, and feel nourished just by being exposed to your marketing.
And I will teach you exactly how to do that. Because that's a pretty damn irresistible combination for making people want to throw their money at you.
What else you'll walk away with:
-
The Zone of Knowing
How to drop into that flow state where resonant, brilliant words pour out of you — even when your brain's like, "I have no idea how to talk about what I do!"
-
The Three Clarifying Questions
Annoyingly effective prompts that turn fuzzy writing into holy-crap-did-you-read-my-diary kind of copy.
-
The Tiny Transformations Method
The move that makes people show up wanting what you sell — instead of you chasing them down with "Buy this! Buy this! Buy this!"
-
How to sound like a person, not a brand
Why even your most heartfelt copy still ends up sounding like "marketing" — and the move that makes it sound unmistakably like you instead.
(It took me over 10 years to figure this out. I'm hoping to save you 10.)
Get instant access — $97 One-time · Lifetime access
Yes to better copy"I've tried it on 4 posts and I've been stunned by the engagement."
— a student, after the live class
Hi (again), I'm Simone Grace Seol.
One of my clients once described me as "like Ram Dass if he were a young Asian woman pretending to be a marketing coach." 😁
For years, I've been teaching tens of thousands of soulful, socially-conscious, and creative weirdos how to sell with integrity, nuance, and depth.
My body of work is widely quoted, referenced and taught. I've been invited all over the world to teach, both virtually and in person.
If you're ready to opt out of outdated, transactional marketing, and build a business that makes your soul sing — which also feels like a natural extension of how you care for your community and express your values — I'm your girl.
What you get:
The class itself
- The full 2-hour, fluff-free, dynamic class replay
- 4–5 in-class writing exercises — you write real copy during the class itself, in your own voice, using each technique as you learn it
- All the class slides
- Lifetime access
- ASL interpretation + transcript (because accessibility matters)
Then, the 30-day practice
The 30-Day Specific Copy Challenge — 26 daily writing prompts, designed for 10-minute reps you post immediately.
The class isn't a "passive watching" kind of experience. You'll do a few short writing prompts live, with the techniques you just learned. By the end of hour two, you'll have content to post that evening.
Students say…
"This was easily worth $5K."
"This was easily worth $5K."
— @maiabcommunicationsorceress
"A true masterclass in all sense of the word."
— @amaratmacoaching
Scroll down for even more love notes from students who took this class. (We have too many to even put on this page!)
You don't need a bigger following.
Or to get ahead of the algorithm. Or a strategy to go viral.
(I promise.)
You need words that sound like you — and make your people stop, feel, and say: "That's it."
And before the class is even over, you'll be writing copy that does exactly that.
(As my live session students can attest — writing differently starts INSIDE the class, not after.)
Join 'How to Write Specific Copy' for $97 One-time · Lifetime access
Sign me up!More praise for this class
Last thing…
Your words are powerful.
I'll be the first copywriting teacher to tell you… you don't actually NEED to take this class. You'll be fine without it, because copywriting isn't everything.
You can sell a lot and help a lot of people with less than perfect words.
But... the truth is, your words are powerful. They can travel around the world in seconds. They can inspire, move, and heal.
Learning to use that power with care and intention? Very worthwhile.
Let me show you how. See you inside.