Joyful Marketing — Module 1

The Letter
Exchange

You're going to have a conversation with the spirit of your business. It might be the most honest conversation you've had in a while.

Act One

Write a letter
to the spirit of your business

Be honest, and don't be afraid to be messy. There is no wrong way to do this.

The thing I'm most afraid of right now is...

What I wish you knew about me is...

The question I keep coming back to is...

If I'm being completely honest with you...

What I need from you right now is...

Act Two

Now your business
writes back

Write as the spirit. Not as you thinking about what it would say. Trust what comes. Let the words surprise you.

The reason I chose you is...

What I wish you'd stop worrying about is...

The thing I most want you to know right now is...

What I see in you that you don't yet see in yourself is...

Together, we are going to...